Transitioning from a goodsdominant to a service-dominant logic: visualising the value proposition of Rolls- Royce

Ng, I.C.L., Parry, G., Smith, L., Maull, R., Briscoe, G., 2012b. Transitioning from a goodsdominant to a service-dominant logic: visualising the value proposition of Rolls- Royce. J. Serv. Manag. 23 (3), 416–439.

2012