Servitization: is a paradigm shift in the business model and service enterprise required?
Value co-creation in complex engineering service systems: Conceptual foundations
Complex engineering service systems: a grand challenge
Towards a core integrative framework for complex engineering service systems
Transitioning from a goodsdominant to a service-dominant logic: visualising the value proposition of Rolls- Royce
Servitization and value coproduction in the UK music industry: an empirical study of Consumer Attitudes
Irene C.L. Ng
Maull , R
Smith L.
Bustinza O.F.
Maull, R
Vendrell-Herrero F.
Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions