Value co-creation in complex engineering service systems: Conceptual foundations
Transitioning from a goodsdominant to a service-dominant logic: visualising the value proposition of Rolls- Royce
The three value proposition cycles of equipmentbased service
Servitization and operations management: a service dominant-logic approach
Irene C.L. Ng
Maull, R
Parry G.
Briscoe G.
Maull , R
Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions