Complex engineering service systems: a grand challenge
Transitioning from a goodsdominant to a service-dominant logic: visualising the value proposition of Rolls- Royce
Irene C.L. Ng
Parry G.
Mcfarlane, D
Briscoe G.
Smith L.
Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions