Paper

Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions

Maxwell H. Green, Philip Davies, Irene C.L. Ng Warwick

2017

Created by eliane.victorelli@gmail.com at 2017-07-19 14:57:43.0.
Last updated by eliane.victorelli@gmail.com at 2017-08-13 17:56:01.0.

Simplified Graph of Associations

Word Cloud

Bibliographic Sets

1

Interação Humano Dados

Research Paradigm

Authors

3

Maxwell H. Green

References

95

Transitioning to the pull economy: the case of the UK railways

Transitioning from a goodsdominant to a service-dominant logic: visualising the value proposition of Rolls- Royce

Outcome-based contracts as a new business model: the role of partnership and value-driven relational assets

Contextual variety, internet-ofthings and the choice of tailoring over platforming: mass customisation strategy in supply chain management

The service-dominant perspective: a backwards step? Eur

Managing the transition from products to services