Paper

McGraw-Hill, 2004

Stanton, William J.; Etzel, Michael J.; Walker, Bruce J. Fundamentos de Marketing. 13th edition. Pages 577, 620, G13. Mexico: McGraw-Hill, 2004.

2004

Created by ACM worker at 2019-04-13 18:08:06.0.

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Authors

3

Stanton William J EtzelMichael J

Walker Bruce J Fundamentosde Marketing13th edition

Pages 577 620 G13

Referenced By

1

Digital TV vs Internet: Similarities Suggest Future Opportunities for SMEs to Advertise on Digital TV